Demand Gen Strategy Lead for B2B Growth

Lumen; Lansing (MI); Presencial; USD 139.000 - 185.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Life insurance

Wellbeing programs

Descripción de la vacante

Lumen in Michigan is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, translating growth priorities into qualified pipeline. This role combines hands‑on execution with leadership to drive ROI and align Marketing and Sales objectives.

You will guide managers, allocate resources, and own end‑to‑end campaign architecture, all while managing a multi‑million dollar media budget and advancing data governance and performance analytics.

Formación

• Eight or more years of B2B demand generation experience.
• Experience leading managers and senior professionals across related demand generation workstreams.
• Direct accountability for a multi‑million‑dollar annual media budget spanning multiple channels.
• Strong command of funnel economics: cost per lead, conversion, and ROI.
• Working knowledge of ABM platforms (Demandbase or 6sense), marketing automation, and CRM reporting.
• Experience with partner or channel marketing motions and lead routing.
• Ability to influence across a matrixed organization and present clear business decisions.

Responsabilidades

• Develop and own departmental demand generation plans aligned to pipeline goals.
• Lead managers across demand strategy, media buying, and analytics; set clear accountabilities.
• Direct end‑to‑end campaign architecture by product and segment, including audiences and offers.
• Manage multi‑million dollar media budget and optimize spend for leads and pipeline.
• Establish data-governance practices with data teams for sourcing and routing.
• Set measurement framework and reporting cadence to drive optimization decisions.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets.
• Collaborate with Product Marketing, Field and Partner Marketing, Sales to align strategy.

Conocimientos

Demand generation

Leadership

Budget management

ABM platforms

Marketing automation

Educación

Master’s degree

Herramientas

Demandbase

6sense

Marketing automation

CRM reporting

Audience data

Descripción del empleo

Lumen in Michigan is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, translating growth priorities into qualified pipeline. This role combines hands‑on execution with leadership to drive ROI and align Marketing and Sales objectives.

You will guide managers, allocate resources, and own end‑to‑end campaign architecture, all while managing a multi‑million dollar media budget and advancing data governance and performance analytics.