Demand Gen Strategy Leader for Enterprise Growth

Lumen; Montgomery (AL); Presencial; USD 132.000 - 176.000; Jornada completa

Descripción de la vacante

Lumen is seeking a Sr. Manager, Demand Strategy to lead end-to-end demand generation strategy across direct and partner channels, driving qualified pipeline and ROI.

You will guide managers and senior professionals, manage a multi-million-dollar media budget, set data governance, and align campaign architecture with product and segment goals, delivering measurable impact across markets.

Formación

• Eight or more years of B2B demand generation experience with end-to-end strategy and optimization.
• Experience leading managers and senior professionals across multiple demand workstreams.
• Direct accountability for a multi-million-dollar annual media budget across three channels.
• Strong command of funnel economics, attribution, and ROI.
• Familiarity with ABM platforms, marketing automation, and CRM reporting.
• Experience with partner or channel marketing motions and data governance.
• Ability to influence across a matrixed org and translate analytics into decisions.

Responsabilidades

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers across demand strategy, media buying, and analytics workstreams.
• Direct end-to-end campaign architecture by product and segment.
• Manage multi-million-dollar media budget and optimize spend against leads and pipeline.
• Establish data governance, sourcing, suppression, and routing in partnership with ops and data teams.
• Set measurement framework, attribution, and leadership reporting cadence.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets.
• Influence Product Marketing, Field Marketing, and Sales to drive outcomes.

Conocimientos

Demand strategy

Team leadership

Budget management

Funnel economics

ABM platforms

Partner marketing

Cross-functional influence

Educación

Master’s degree or equivalent

Herramientas

Demandbase

6sense

Marketing automation

CRM reporting

Audience data practices

Descripción del empleo

Lumen is seeking a Sr. Manager, Demand Strategy to lead end-to-end demand generation strategy across direct and partner channels, driving qualified pipeline and ROI.

You will guide managers and senior professionals, manage a multi-million-dollar media budget, set data governance, and align campaign architecture with product and segment goals, delivering measurable impact across markets.