Demand Gen Strategy Lead — Enterprise & Partner Growth

Lumen; Austin (TX); Presencial; USD 145.000 - 194.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health and life benefits

Voluntary lifestyle benefits

Descripción de la vacante

Lumen is a trusted network for the AI‑powered world, delivering high‑performance connectivity for enterprises. The Sr. Manager, Demand Strategy leads demand generation strategy across direct and partner channels, translating growth priorities into pipeline and ROI across campaigns, audiences, and handoffs.

Join a builder‑leader role that blends hands‑on demand expertise with leadership to set priorities, solve cross‑functional problems, and adapt plans as market conditions shift.

Formación

• Eight or more years of B2B demand generation experience across strategy, execution, measurement, and optimization.
• Experience leading managers and large teams across multiple demand generation workstreams.
• Direct accountability for a multi‑million‑dollar annual media budget across three channels.
• Strong understanding of funnel economics, CPC, CPL, conversion, and ROI.
• Familiarity with ABM platforms, marketing automation, CRM reporting, and audience-data practices.

Responsabilidades

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers across related demand strategy, media buying, and analytics workstreams.
• Direct end‑to‑end campaign architecture by product and segment, including audiences and offers.
• Manage a multi‑million‑dollar media budget and translate performance into allocation decisions.
• Establish data governance, sourcing, prioritization, and routing with Marketing Ops and data teams.
• Set measurement framework, attribution, and lead optimization cadence for leadership.
• Lead weekly tactic reviews and quarterly plan resets to tackle channel and portfolio challenges.
• Collaborate with Product Marketing, Field and Partner Marketing, and Sales Development.

Conocimientos

Demand generation strategy

Leadership

Budget management

Marketing analytics

Cross-functional collaboration

Herramientas

Demandbase

6sense

Marketing automation

CRM reporting

Audience data practices

Descripción del empleo

Lumen is a trusted network for the AI‑powered world, delivering high‑performance connectivity for enterprises. The Sr. Manager, Demand Strategy leads demand generation strategy across direct and partner channels, translating growth priorities into pipeline and ROI across campaigns, audiences, and handoffs.

Join a builder‑leader role that blends hands‑on demand expertise with leadership to set priorities, solve cross‑functional problems, and adapt plans as market conditions shift.