Demand Gen Strategy Lead — Enterprise & Partner Growth

Lumen; Madison (WI); Presencial; USD 132.000 - 194.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health, Life & Voluntary Benefits

Descripción de la vacante

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, aligning marketing investment with a strong pipeline. You will guide campaigns, audience targeting, and analytics, while managing budgets and cross‑functional teams to optimize ROI in a fast‑moving AI‑driven environment.

The role demands hands‑on demand generation expertise plus leadership to set priorities and solve cross‑functional challenges in a matrix organization.

Formación

• Eight or more years of B2B demand generation experience.
• Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams.
• Direct accountability for a multi‑million‑dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience‑data practices.
• Experience with partner or channel marketing motions, including third‑party lead routing and extended measurement chains.
• Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.

Responsabilidades

• Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid‑market segments.
• Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
• Direct end‑to‑end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
• Control a multi‑million‑dollar media budget and related resources; translate performance across spend, leads, opportunities, pipeline, and return into allocation and buying‑mix decisions.
• Establish target‑list and data‑governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
• Set the measurement framework, attribution approach, funnel‑stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; look beyond existing methods to resolve complex performance, channel, and portfolio challenges.
• Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject‑matter expert.

Conocimientos

B2B demand generation

Team leadership

Budget management

ABM platforms

Marketing automation

CRM reporting

Partner marketing

Data governance

Measurement & analytics

Educación

Master’s degree or equivalent experience

Herramientas

Demandbase

6sense

Marketing Automation

CRM systems

Descripción del empleo

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, aligning marketing investment with a strong pipeline. You will guide campaigns, audience targeting, and analytics, while managing budgets and cross‑functional teams to optimize ROI in a fast‑moving AI‑driven environment.

The role demands hands‑on demand generation expertise plus leadership to set priorities and solve cross‑functional challenges in a matrix organization.