Demand Gen Strategy Lead — Multi-Channel Growth & ROI

Lumen; Denver (CO); Presencial; USD 139.000 - 185.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Life insurance

Voluntary lifestyle benefits

Descripción de la vacante

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation across direct and partner channels, translating growth priorities into qualified pipeline.

You will shape campaign strategy, media buying, audiences, offers, and sales handoffs in collaboration with Marketing and Sales. This builder-leader role requires hands-on expertise in demand gen and the leadership judgment to set priorities, solve cross-functional problems, and adapt plans as market data changes.

Formación

• Eight or more years of B2B demand generation experience.
• Experience leading managers and large cross-functional teams.
• Direct accountability for a multi‑million‑dollar annual media budget across at least three channels.
• Strong command of funnel economics, cost per lead, conversion, and ROI.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, and CRM reporting.
• Experience with partner or channel marketing motions, including lead routing.
• Ability to influence across a matrixed organization and communicate with senior leaders.

Responsabilidades

• Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid‑market segments.
• Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
• Direct end‑to‑end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
• Control a multi‑million‑dollar media budget and related resources; translate performance across spend, leads, opportunities, pipeline, and return into allocation and buying‑mix decisions.
• Establish target‑list and data‑governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
• Set the measurement framework, attribution approach, funnel‑stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; look beyond existing methods to resolve complex performance, channel, and portfolio challenges.
• Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject‑matter expert.

Conocimientos

Demand generation

Leadership

Budget management

ABM platforms

Marketing analytics

Cross-functional collaboration

Educación

Master’s degree or equivalent experience

Herramientas

Demandbase

6sense

Marketing automation

CRM reporting

Descripción del empleo

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation across direct and partner channels, translating growth priorities into qualified pipeline.

You will shape campaign strategy, media buying, audiences, offers, and sales handoffs in collaboration with Marketing and Sales. This builder-leader role requires hands-on expertise in demand gen and the leadership judgment to set priorities, solve cross-functional problems, and adapt plans as market data changes.