Senior Demand Gen Strategy Lead — Multi-Channel

Lumen; Santa Fe (NM); Presencial; USD 132.000 - 193.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Life insurance

Bonus structure details

Descripción de la vacante

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy and performance across direct and partner channels, translating growth priorities into a qualified pipeline. You will guide managers, allocate resources, and set standards to improve ROI.

In this builder-leader role, you will combine hands-on demand gen expertise with leadership to set priorities, solve cross-functional problems, and adjust plans as market conditions change.

Formación

• Eight or more years of B2B demand generation experience, including end-to-end strategy.
• Experience leading managers and large teams across multiple related demand generation workstreams.
• Direct accountability for a multi-million-dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, conversion, and ROI.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience-data practices.
• Experience with partner or channel marketing motions and third-party lead routing.

Responsabilidades

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers across related demand strategy, media buying, and performance analytics workstreams; establish accountabilities.
• Direct end-to-end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing.
• Control multi-million-dollar media budget and translate performance into allocation decisions.
• Establish target-list and data-governance practices with Marketing Operations and data teams.
• Set the measurement framework, attribution approach, funnel-stage metrics, and leadership reporting cadence.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets.
• Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development.

Conocimientos

B2B demand generation

Team leadership

Budget management

Funnel economics

ABM platforms

Marketing automation

CRM reporting

Audience data practices

Partner marketing

Cross-functional influence

Educación

Master’s degree or equivalent

Herramientas

Demandbase

6sense

Descripción del empleo

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy and performance across direct and partner channels, translating growth priorities into a qualified pipeline. You will guide managers, allocate resources, and set standards to improve ROI.

In this builder-leader role, you will combine hands-on demand gen expertise with leadership to set priorities, solve cross-functional problems, and adjust plans as market conditions change.