Demand Gen Strategy Lead - Enterprise Growth

Lumen; Olympia (WA); On-site; USD 132,000 - 194,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Lifestyle benefits

Job summary

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy and performance across direct and partner channels, translating growth priorities into qualified pipeline. You will guide managers, allocate resources, and partner with Marketing and Sales to improve ROI.

This builder-leader role blends hands-on demand gen expertise with leadership to set priorities, solve cross-functional problems, and adapt plans as market conditions change.

Qualifications

• Eight or more years of B2B demand generation experience, including end-to-end strategy, execution, measurement, and optimization.
• Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams
• Direct accountability for a multi-million-dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience-data practices.
• Experience with partner or channel marketing motions, including third-party lead routing and extended measurement chains.
• Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.

Responsibilities

• Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid-market segments.
• Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
• Direct end-to-end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
• Control a multi-million-dollar media budget and related resources; translate performance across spend, leads, opportunities, pipeline, and return into allocation and buying-mix decisions.
• Establish target-list and data-governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
• Set the measurement framework, attribution approach, funnel-stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; look beyond existing methods to resolve complex performance, channel, and portfolio challenges.
• Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject-matter expert.

Skills

Demand generation

Leadership

Budget management

Funnel economics

ABM platforms

Marketing operations

CRM reporting

Education

Master’s degree or equivalent

Tools

Demandbase

6sense

Marketing automation

CRM reporting

Job description

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy and performance across direct and partner channels, translating growth priorities into qualified pipeline. You will guide managers, allocate resources, and partner with Marketing and Sales to improve ROI.

This builder-leader role blends hands-on demand gen expertise with leadership to set priorities, solve cross-functional problems, and adapt plans as market conditions change.