Senior Demand Gen Strategy Lead | Multi-Channel Growth

Lumen; Jackson (MS); On-site; USD 132,000 - 176,000; Full time

Job summary

Lumen is seeking a Sr. Manager of Demand Strategy to lead demand generation across direct and partner channels. You will translate growth priorities into a qualified pipeline, guide budgeting, and set operating standards with Marketing and Sales collaboration.

You will manage end-to-end campaign architecture, measure performance, and optimize investments while coordinating across Product, Marketing Operations, and external partners. This is a builder-leader role with cross-functional impact.

Qualifications

• Eight or more years of B2B demand generation experience across strategy, execution, measurement, and optimization.
• Experience leading managers and senior professionals across multiple demand generation workstreams.
• Direct accountability for a multi-million-dollar annual media budget over multiple channels.
• Strong command of funnel economics including cost per lead, cost per qualified opportunity, and ROI.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, and CRM reporting.
• Experience with partner or channel marketing motions and lead routing.
• Ability to influence across a matrixed organization and translate complex data into decisions.

Responsibilities

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers and professionals across related demand strategy and analytics workstreams; set accountabilities and quality standards.
• Direct end-to-end campaign architecture by product and segment, including audiences, accounts, offers, channels, and sales handoff.
• Manage a multi-million-dollar media budget and translate performance into allocation decisions.
• Establish data governance practices and data routing with Marketing Operations and data teams.
• Set measurement framework, attribution, and leadership reporting cadence; drive optimization decisions.
• Lead weekly tactic reviews and quarterly plan resets; tackle cross-channel challenges.
• Collaborate with Product Marketing, Field and Partner Marketing, and Sales to inform strategy.

Skills

B2B demand generation

Team leadership

Funnel economics

Audience targeting

Data-driven decision making

Education

Master’s degree or equivalent

10+ years of B2B demand generation

Tools

Demandbase

6sense

Marketing Automation

CRM reporting

Job description

Lumen is seeking a Sr. Manager of Demand Strategy to lead demand generation across direct and partner channels. You will translate growth priorities into a qualified pipeline, guide budgeting, and set operating standards with Marketing and Sales collaboration.

You will manage end-to-end campaign architecture, measure performance, and optimize investments while coordinating across Product, Marketing Operations, and external partners. This is a builder-leader role with cross-functional impact.