Senior Demand Gen Strategy Lead (Remote)

Lumen Technologies, Inc.; Washington (District of Columbia); A distancia; USD 132.000 - 176.000; Jornada completa

Descripción de la vacante

Lumen Technologies, Inc. is seeking a Senior Manager of Demand Gen Strategy to lead enterprise and mid-market demand programs across direct and partner channels. You will translate growth priorities into pipeline, guide cross-functional teams, and optimize spend for ROI.

This role requires deep B2B demand generation experience, a track record of leading teams, and strong analytics with ABM and marketing tech proficiency. Remote work within the United States is offered.

Formación

• Master's degree or equivalent experience.
• 10+ years of B2B demand generation experience.
• 8+ years of B2B demand generation leadership and hands-on execution.
• Experience leading managers across multiple demand generation workstreams.
• Direct accountability for a multi-million-dollar annual media budget.

Responsabilidades

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers across related demand strategy, media buying, and performance analytics workstreams.
• Direct end-to-end campaign architecture including audiences, offers, and channels.
• Oversee multi-channel media budget and ROI-driven allocation decisions.
• Establish data governance, measurement framework, and reporting cadence.

Conocimientos

Demand strategy leadership

Budget management

Campaign management

B2B marketing

ABM platforms

Educación

Master's degree

Herramientas

Marketing automation

CRM reporting

ABM platforms (Demandbase/6sense)

Descripción del empleo

Lumen Technologies, Inc. is seeking a Senior Manager of Demand Gen Strategy to lead enterprise and mid-market demand programs across direct and partner channels. You will translate growth priorities into pipeline, guide cross-functional teams, and optimize spend for ROI.

This role requires deep B2B demand generation experience, a track record of leading teams, and strong analytics with ABM and marketing tech proficiency. Remote work within the United States is offered.