Senior Director, Demand Gen Strategy — B2B SaaS

Cisco Systems; Denver (CO); On-site; USD 285,000 - 391,000; Full time

Job summary

Cisco Systems in Denver is seeking a senior marketing leader to own the end-to-end demand generation program for the Duo product, focusing on SMB and lower-mid-market segments. You will collaborate with Sales, SDR, Product Marketing, and Content to scale reach and impact.

This role emphasizes funnel design, ABM, budget management, and leadership of a hands-on team, with a strong focus on measuring results, experimentation, and AI-enhanced marketing workflows.

Qualifications

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.
• 5+ year track record of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel.
• 5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.
• 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Responsibilities

• Own the end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.
• Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.
• Partner closely with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality, directly impacting acquisition economics.
• Set digital marketing strategy across the broader Cisco Security portfolio, ensuring that audiences, channels, and investments are aligned with core business priorities.
• Coordinate with internal stakeholders—including Product Marketing and Content—to execute relevant, integrated programs across the customer journey.
• Lead on digital ABM programs, utilizing account and buying-group insights to enhance targeting and measurement.
• Manage budgets and agency partners, directing investment toward initiatives that deliver efficient, measurable results.
• Lead and coach a hands-on team, setting clear priorities while maintaining a focus on performance, experimentation, and execution.
• Apply practical AI to marketing workflows and measure the resulting improvements in effectiveness, efficiency, and business outcomes.
• Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.

Job description

Cisco Systems in Denver is seeking a senior marketing leader to own the end-to-end demand generation program for the Duo product, focusing on SMB and lower-mid-market segments. You will collaborate with Sales, SDR, Product Marketing, and Content to scale reach and impact.

This role emphasizes funnel design, ABM, budget management, and leadership of a hands-on team, with a strong focus on measuring results, experimentation, and AI-enhanced marketing workflows.