Head of Demand Gen Strategy - B2B SaaS Growth

Cisco Systems, Inc; Arlington (VA); On-site; USD 285,000 - 391,000; Full time

Job summary

Cisco's Security organization, focusing on the Duo product, seeks a senior marketing leader to own end-to-end demand generation for SMB and lower-mid-market segments in Arlington, VA. You will collaborate with Sales, SDR, Product Marketing, and Content teams to scale our reach and impact.

Lead the full funnel, partner on ABM programs, manage budgets and agencies, and coach a hands-on team while applying AI to marketing workflows and reporting results to senior leadership.

Qualifications

• 12+ years of B2B SaaS demand generation experience.
• Proven ability to drive measurable pipeline or bookings.
• 5+ years of direct people-management experience leading 3–5 marketers.
• Experience partnering with Sales/SDR to improve lead quality and conversions.

Responsibilities

• Own end-to-end demand generation strategy for high-volume SMB and lower-mid-market.
• Build and optimize the full funnel from acquisition to sales-accepted opportunities and bookings.
• Partner with Sales/SDR to refine lead routing, follow-up speed, and conversion quality.
• Set digital marketing strategy across Cisco Security portfolio, aligning audiences, channels and investments.

Skills

Demand generation

B2B SaaS

ABM

Leadership

AI in marketing

Tools

Marketing automation

Job description

Cisco's Security organization, focusing on the Duo product, seeks a senior marketing leader to own end-to-end demand generation for SMB and lower-mid-market segments in Arlington, VA. You will collaborate with Sales, SDR, Product Marketing, and Content teams to scale our reach and impact.

Lead the full funnel, partner on ABM programs, manage budgets and agencies, and coach a hands-on team while applying AI to marketing workflows and reporting results to senior leadership.