Senior Director, Demand Gen & ABM Strategy

Cisco Systems; New York (NY); On-site; USD 285,000 - 391,000; Full time

Job summary

Cisco's Security organization, focused on the Duo product, seeks a senior demand-generation leader to drive high-volume B2B campaigns for SMB and lower-mid-market segments. You will own end-to-end funnel strategy, optimize acquisition-to-bookings, and align with Sales/SDR leaders to improve lead quality and conversions.

You will set the digital marketing strategy across Cisco Security, coordinate with Product Marketing and Content, and lead ABM initiatives while managing budgets and agency

Qualifications

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers.
• 5+ year track record of measurable marketing-generated pipeline or bookings.
• 5+ years of direct people-management experience leading 3–5 marketers.
• 5+ years of experience partnering with Sales/SDR teams to improve lead quality and conversions.

Responsibilities

• Own end-to-end strategy for high-volume B2B demand generation for Duo targeting SMB and lower-mid-market audiences.
• Build and optimize the full funnel from acquisition to sales-accepted opportunities and bookings.
• Partner with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality.
• Set digital marketing strategy across Cisco Security portfolio aligning audiences, channels, and investments with business priorities.
• Coordinate with Product Marketing and Content to execute integrated programs across the customer journey.
• Partner on digital ABM programs using account insights to improve targeting and measurement.
• Manage budgets and agency partners directing investments toward measurable results.
• Lead and coach a hands-on team with clear priorities and strong execution.
• Apply practical AI to marketing workflows and measure improvements in effectiveness and efficiency.
• Report results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.

Skills

Demand generation

Pipeline measurement

People management

Sales alignment

Digital strategy

ABM

Analytical thinking

AI in marketing

Job description

Cisco's Security organization, focused on the Duo product, seeks a senior demand-generation leader to drive high-volume B2B campaigns for SMB and lower-mid-market segments. You will own end-to-end funnel strategy, optimize acquisition-to-bookings, and align with Sales/SDR leaders to improve lead quality and conversions.

You will set the digital marketing strategy across Cisco Security, coordinate with Product Marketing and Content, and lead ABM initiatives while managing budgets and agency