Demand Gen Strategy Lead for SMB Growth

Cisco Systems; Boise (ID); Presencial; USD 285.000 - 391.000; Jornada completa

Descripción de la vacante

Cisco, within the Security organization focusing on Duo, seeks a senior leader to own high-volume B2B demand generation for SMB and lower-mid-market segments. You will collaborate with Sales, SDR, Product Marketing, and Content to scale our reach and impact.

You will drive funnel strategy, optimize acquisition to bookings, align with sales, and lead a hands-on team. Knowledge of ABM, analytics, and AI integration will help us improve efficiency and business outcomes.

Formación

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market.
• 5+ year track record of measurable marketing-generated pipeline or bookings.
• 5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.
• 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Responsabilidades

• Own the end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.
• Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.
• Partner closely with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality, directly impacting acquisition economics.
• Set digital marketing strategy across the broader Cisco Security portfolio, ensuring audiences, channels, and investments align with core business priorities.
• Coordinate with internal stakeholders—including Product Marketing and Content—to execute integrated programs across the customer journey.
• Partner on digital ABM programs, utilizing account and buying-group insights to enhance targeting and measurement.
• Manage budgets and agency partners, directing investment toward initiatives that deliver measurable results.
• Lead and coach a hands-on team, setting clear priorities while maintaining a focus on performance, experimentation, and execution.
• Apply practical AI to marketing workflows and measure the resulting improvements in effectiveness, efficiency, and business outcomes.
• Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.

Descripción del empleo

Cisco, within the Security organization focusing on Duo, seeks a senior leader to own high-volume B2B demand generation for SMB and lower-mid-market segments. You will collaborate with Sales, SDR, Product Marketing, and Content to scale our reach and impact.

You will drive funnel strategy, optimize acquisition to bookings, align with sales, and lead a hands-on team. Knowledge of ABM, analytics, and AI integration will help us improve efficiency and business outcomes.