Senior Brand Marketing Leader - Strategy & Growth

AgHires; Springdale (AR); Vor Ort; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Relocation assistance

Paid time off

Zusammenfassung

Tyson Foods is seeking a Senior Marketing Manager to lead brand strategy for the identified portfolio, shaping how the brand shows up in the market and ensuring initiatives ladder back to a differentiated position. The role includes coaching one direct report and partnering with GTM teams to drive growth.

Based at our World Headquarters in Springdale, AR, this full-time onsite position requires 8+ years in brand marketing, a Bachelor's degree (MBA preferred), and strong analytical skills to

Qualifikationen

• Bachelor's degree required; MBA a plus.
• 8+ years of progressive brand marketing experience.
• Experience in CPG, food, or a comparably regulated/retail-driven category preferred.
• Strong analytical skills - translate data and consumer insights into strategic recommendations.

Aufgaben

• Brand Positioning & Strategy: Own and evolve the brand strategy and differentiation.
• Growth Planning: Identify opportunities and translate insights into actionable growth strategies.
• Brand Health & Performance: Monitor equity and market share to guide investments.
• Cross-Functional Leadership: Align creative, media, shopper marketing, and digital experiences with brand strategy.
• Portfolio & Architecture: Guide product portfolio decisions within the Snacking space.
• Innovation Partnership: Contribute to new product development grounded in brand equity.
• Marketing Plan Development: Create annual plans with budget and success metrics.
• Budget Management: Oversee marketing budget and ROI across channels.
• Creative Oversight: Set briefs and guardrails for creative output.

Kenntnisse

Brand strategy

Cross-functional leadership

Data analysis

People management

CPG experience

Ausbildung

Bachelor's degree

MBA

Jobbeschreibung

Tyson Foods is seeking a Senior Marketing Manager to lead brand strategy for the identified portfolio, shaping how the brand shows up in the market and ensuring initiatives ladder back to a differentiated position. The role includes coaching one direct report and partnering with GTM teams to drive growth.

Based at our World Headquarters in Springdale, AR, this full-time onsite position requires 8+ years in brand marketing, a Bachelor's degree (MBA preferred), and strong analytical skills to