Director and Senior Director, Consumer Insights & Strategy

Tyson Foods, Inc.; Springdale (AR); Sur place; USD 140 000 - 230 000; Plein temps

Avantages offerts par ce poste

Relocation Assistance

Paid Time Off

401(k) Plan

Health insurance

Dental, Vision & Prescription coverage

Résumé du poste

Tyson Foods, Inc. seeks a Director and Senior Director, Consumer Insights & Strategy to partner with cross-functional teams and oversee the development and application of consumer and business insights.

This leader guides front-end research using quantitative and qualitative methods to uncover opportunities, strengthen brand health, and inform strategic decisions for Tyson Foods\' Prepared Foods unit. The role influences senior leadership with strategic recommendations, mentors a team, and

Qualifications

• Bachelor's degree in Marketing or related field.
• Master's degree preferred.
• 10–12+ years of relevant experience, including 6+ years with a client-side branded CPG company.

Responsabilités

• Establish a consumer-centric organization by distilling trends into actionable insights.
• Lead primary and secondary research execution, analysis and application.
• Direct consumer testing protocols to generate learning during the innovation process.
• Collaborate across Marketing, R&D, Sales, Supply Chain and agencies.

Connaissances

Leadership

Strategic thinking

Presentation to executives

Project management

Formation

Bachelor's degree in Marketing

Master's degree

Outils

AI tools

Description du poste

The Director and Senior Director, Consumer Insights & Strategy serves as a key strategic partner to cross-functional teams and oversees the development and application of consumer and business insights.

This leader must be a forward-thinking professional who challenges the status quo and leverages research to uncover new opportunities and inform strategic business decisions.

This individual provides research leadership for Tyson Foods' Prepared Foods business through extensive expertise in the understanding and application of front-end consumer research methodologies, including both quantitative and qualitative approaches.

This role leverages a broad range of insights capabilities to understand consumer needs, evaluate market dynamics, identify innovation opportunities, and strengthen brand health.

The ideal candidate is equally comfortable leading quantitative research initiatives and shaping consumer-driven business strategy.

This individual will influence and develop team capabilities in both areas while serving as a trusted advisor to senior leadership.

Success in this role requires the ability to present strategic recommendations to company officers and effectively advocate for consumer-based brand strategies.

This leader consistently demonstrates holistic thinking, strategic agility, and strong leadership across all levels of the organization.

Responsibilities

• Establish a consumer-centric organization by distilling key consumer and market trends into actionable insights that drive effective, consumer-focused marketing plans.
• Assist in the development of marketing plans and long- and short-term strategies that support business objectives.
• Proactively identify and implement innovative research methodologies that enable faster, consumer-informed decision making.
• Supervise the execution, analysis, and application of primary and secondary research.
• Lead the Forecasting Accuracy Initiative to guide fact- and consumer-based forecasting and support accurate demand planning.
• Direct consumer testing protocols to generate meaningful learning throughout the innovation process.
• Collaborate across cross-functional teams, including Marketing, Research & Development, Sales, Supply Chain, agency partners, on-site suppliers, and Creative Services.
• Build a culture of consumer focus through thought leadership, organizational training, proactive trend sharing, and talent recruitment activities.
• Manage, coach, and develop professional direct reports.

Requirements

• Bachelor's degree in Marketing or a related field required.
• Master's degree preferred.
• 10-12+ years of relevant experience, including a minimum of 6 years with a client-side branded consumer packaged goods (CPG) company.
• Food or beverage industry experience required.

Special Skills

• Strong knowledge of marketing strategy and market research fundamentals.
• Primary and secondary consumer research.
• Syndicated research.
• Positioning and communication development.
• Strategic business analysis.
• Demonstrated success leveraging consumer knowledge and insights to drive business results.
• Experience presenting to and influencing senior executives.
• Excellent planning, organizational, and project management skills.
• Highly motivated leader with the ability to develop effective solutions in ambiguous or unstructured situations.
• Experience leading a team with 2+ direct reports, 2 years minimum.
• Travel25% - Up to 12 trips per year.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs.

Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI.

People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Relocation Assistance

Relocation Assistance Eligible:Yes

Work Shift

Work Shift:1ST SHIFT (United States of America)

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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