Senior Director, Audience & Data Strategy

Interpublic; Chicago (IL); Hybrid; USD 200,000 - 250,000; Full time

Job summary

Omnicom Media in Chicago is seeking an Executive Director, Audience & Data Strategy to lead audience-first initiatives across a diverse client portfolio. This role combines strategic leadership with hands-on coaching of a small team, shaping data-driven storytelling and activation across channels.

The position emphasizes collaboration with strategy, planning, activation, analytics, and technology to deliver measurable business impact and to advance the agency's audience-centric approach.

Qualifications

• Required: proven success in delivering audience-first, data-driven marketing strategies that generate measurable business results.
• Deep expertise in audience segmentation, consumer insights, addressable marketing, and omnichannel activation.
• Experience with CDPs, DMPs, identity solutions, and marketing technology platforms.

Responsibilities

• Lead audience strategies and addressable frameworks aligned to client objectives and growth opportunities.
• Drive data-enabled audience development, personalization, omnichannel activation, measurement, and optimization.
• Mentor and develop a high-performing team, fostering collaboration and excellence.
• Serve as a trusted advisor to senior client stakeholders and partners across strategy, planning, activation, analytics, and technology.

Job description

Omnicom Media in Chicago is seeking an Executive Director, Audience & Data Strategy to lead audience-first initiatives across a diverse client portfolio. This role combines strategic leadership with hands-on coaching of a small team, shaping data-driven storytelling and activation across channels.

The position emphasizes collaboration with strategy, planning, activation, analytics, and technology to deliver measurable business impact and to advance the agency's audience-centric approach.