Strategic Audience Analytics Lead

Omnicom Media; New York (NY); On-site; USD 117,000 - 143,000; Full time

Job summary

Omnicom seeks an Associate Director, Audience Analytics to act as a day-to-day contact on client teams, developing data-informed audience strategies across all media channels. You will leverage proprietary data, lead cross-functional collaborations, and accelerate the client’s addressable media approach with an entrepreneurial mindset and data-driven consultative capabilities.

You will engage with 3P/1P data sources, support data stack implementations, and present insights for media activations

Qualifications

• 7+ years industry experience in analytics/advertising
• 5+ years in integrated planning role in media, publisher/vendor, or communications
• Strong knowledge of BI/automation platforms and data visualization tools
• Experience with first/zero-party data ecosystems (3P/1P) and data governance
• Ability to lead client discussions and present actionable insights

Responsibilities

• Develop client-specific audience strategies and activation across data sources
• Lead data stack discussions with data providers and support first-party data implementation
• Manage day-to-day outputs for Audience Analytics with cross-functional teams
• Present profiling insights and recommendations for media activations
• Stay current on data capabilities and modelling methodologies; provide vendor POVs

Skills

Automation & BI platforms

Digital activation & programmatic

DMPs & CDPs

Cross-functional collaboration

Client relationship management

Excellent communication

Time management & organization

Strategic data analytics

Education

Bachelor’s/Advanced degree (implied experience in analytics)

Tools

Tableau

SharePoint

Google Analytics

DCM

IAS

Job description

Omnicom seeks an Associate Director, Audience Analytics to act as a day-to-day contact on client teams, developing data-informed audience strategies across all media channels. You will leverage proprietary data, lead cross-functional collaborations, and accelerate the client’s addressable media approach with an entrepreneurial mindset and data-driven consultative capabilities.

You will engage with 3P/1P data sources, support data stack implementations, and present insights for media activations