Audience Analytics Lead, Data Strategy

Omnicom Media; Atlanta (GA); On-site; USD 60,000 - 95,000; Full time

Job summary

Omnicom Media in the United States is seeking a Manager of Audience Analytics to lead data-informed solutions across client teams and media channels. You will work with proprietary data to develop addressable audience strategies that drive performance and business outcomes.

The role emphasizes collaboration with Client Solutions, Comms Strategy, and Partnership teams, applying emerging tech and data solutions while educating clients on data-driven marketing.

Qualifications

• Curiosity and Understanding: Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to view challenges from a brand’s business perspective.
• Media Recommendations: Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes, from understanding the strategic overview to supporting technical implementation.
• Audience-Based Planning: Experience in supporting the development of audience-based and performance-based media plans, utilizing outcomes and KPIs to inform digital partner and channel splits.
• Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools.
• Ad Tech Platforms (Hands-on): Practical experience working with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms for audience development, onboarding/syndication, and taxonomy structure maintenance is strongly preferred.
• Data-Driven Insights: Proven experience in developing and presenting data-driven insights for clients.
• Project Management: Experience in managing projects for multiple clients, prioritizing tasks, and ensuring deliverables are met.
• Team Collaboration: Experience in guiding or mentoring junior team members, and collaborating effectively within a team environment.
• Communication & Presentation: Excellent written, verbal communication, and presentation skills, including the ability to develop clear and compelling presentation decks.
• Technical Proficiency: Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).

Responsibilities

• Apply agency’s proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies that aim to reach key consumers and contribute to business goals.
• Understand the data and digital media ecosystem, bringing relevant audience and data opportunities to campaigns and assisting in the quantification of connection encounters.
• Conduct business and audience analysis, providing insights and outputs to planning teams to help define audience profiling and segmentation.
• Identify channels, tactics, and data sources (across 1P, 2P, and 3P) that help accurately translate key audiences into media activation and support campaign performance outcomes.

Skills

Audience analytics

Ad Tech platforms

Data-driven marketing

Cross-functional collaboration

Communication & presentation

Project management

Tools

DMPs

CDPs

CRM platforms

Onboarding partners

Taxonomy maintenance

Job description

Omnicom Media in the United States is seeking a Manager of Audience Analytics to lead data-informed solutions across client teams and media channels. You will work with proprietary data to develop addressable audience strategies that drive performance and business outcomes.

The role emphasizes collaboration with Client Solutions, Comms Strategy, and Partnership teams, applying emerging tech and data solutions while educating clients on data-driven marketing.