Audience Analytics Lead for Data-Driven Activation

Adelphi Group; New York (NY); On-site; USD 117,000 - 143,000; Full time

Job summary

Omnicom Media is seeking an Associate Director, Audience Analytics to drive data-informed audience strategies across client teams and media channels. You will leverage proprietary data platforms, collaborate with Client Solutions, Comms Strategy, and Partnerships to craft addressable media approaches and actionable insights.

This client-facing role requires strong analytics, stakeholder management, and the ability to translate complex data into recommendations.

Qualifications

• Experience with automation and BI platforms.
• Ability to translate data into actionable insights for stakeholders.
• Strong communication and presentation skills.

Responsibilities

• Develop client-specific audience strategies across 3P/1P data sources.
• Lead discussions with data providers for joint business plans.
• Oversee day-to-day client data analytics workflows and MMM/MTA reporting.
• Collaborate with cross-functional teams on planning and activation.
• Present profiling results with actionable media recommendations.
• Provide vendor and tool recommendations and RFP support.
• Apply best-practice analytics approaches to strategy and activation.
• Coordinate internally to ensure data-driven collaboration.

Skills

Automation platforms

Digital activation

DMPs & CDPs

Google Analytics

Tableau

Communication skills

Project management

Education

Bachelor's degree in a related field

Tools

Power BI

SharePoint

Excel

Job description

Omnicom Media is seeking an Associate Director, Audience Analytics to drive data-informed audience strategies across client teams and media channels. You will leverage proprietary data platforms, collaborate with Client Solutions, Comms Strategy, and Partnerships to craft addressable media approaches and actionable insights.

This client-facing role requires strong analytics, stakeholder management, and the ability to translate complex data into recommendations.