Head of Audience Growth & Data Strategy

Interpublic; United States; On-site; USD 150,000 - 175,000; Full time

Job summary

Omnicom Media seeks a Director of Audience Analytics to lead audience strategy, insights, and outcomes for client programs. You will own the audience process end-to-end, leveraging addressable data, consumer behavior understanding, and the digital landscape to inform paid media planning and optimization.

The role requires hands-on work with audience tools, collaboration with internal teams and clients, and mentorship of junior staff to deliver measurable performance growth across programmatic

Qualifications

• 7+ years of experience in audience strategy, data analytics, paid media or performance marketing.
• Must have experience on LiveRamp.
• Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
• Identify key audience trends and insights relevant to the client’s industry for paid media planning and campaign optimization.
• Translate audience insights into actionable recommendations for media planning, creative development, and performance improvements.

Skills

Audience strategy

Data analytics

Paid media

Performance marketing

Client management

Team leadership

Communication skills

Problem solving

Tools

LiveRamp

DMPs

CDPs

Job description

Omnicom Media seeks a Director of Audience Analytics to lead audience strategy, insights, and outcomes for client programs. You will own the audience process end-to-end, leveraging addressable data, consumer behavior understanding, and the digital landscape to inform paid media planning and optimization.

The role requires hands-on work with audience tools, collaboration with internal teams and clients, and mentorship of junior staff to deliver measurable performance growth across programmatic