Audience Analytics Lead — Data Strategy & Insights

Interpublic; New York (NY); Hybrid; USD 117,000 - 143,000; Full time

Job summary

Omnicom Media seeks an Associate Director, Audience Analytics in New York, hybrid role. You will drive audience strategies, data integration, and activation across media channels, partnering with cross-functional teams and clients to deliver data-driven outcomes.

The role emphasizes leveraging proprietary data, building models, and delivering insights for paid, owned, and earned media. Strong BI, dashboard, and communication skills are required.

Qualifications

• Experience with automation and BI platforms in digital activation and programmatic environments.
• Clear POV on data tech (DMPs/CDPs) and marketing tech like DCM/IAS.
• Proficient in Tableau & SharePoint for dashboards.
• Strong client relationship, communication and presentation skills.

Responsibilities

• Develop client-specific audience strategies, tests, and activation across data sources.
• Lead data partnership discussions and support first-party data implementations.
• Oversee day-to-day client workflows for audience analytics and reporting (MMM/MTA).
• Collaborate across teams for data governance, privacy, and activation.
• Present profiling results with actionable media recommendations.

Skills

Automation

BI platforms

Digital activation

Programmatic

DMPs/CDPs

Digital marketing tech

Tableau

SharePoint

Communication

Tools

Tableau

SharePoint

DCM

IAS

Job description

Omnicom Media seeks an Associate Director, Audience Analytics in New York, hybrid role. You will drive audience strategies, data integration, and activation across media channels, partnering with cross-functional teams and clients to deliver data-driven outcomes.

The role emphasizes leveraging proprietary data, building models, and delivering insights for paid, owned, and earned media. Strong BI, dashboard, and communication skills are required.