Head of Audience Intelligence & Data Strategy

Adelphi Group; Chicago (IL); On-site; USD 200,000 - 250,000; Full time

Job summary

Omnicom Media seeks an Executive Director, Audience & Data Strategy to lead audience-first initiatives across client portfolios, translating insights into actionable marketing strategies and outcomes.

You will coach a team of five, drive cross-functional collaboration, and advance identity, data connectivity, and privacy-conscious activation to improve measurement and business impact.

Qualifications

• Proven success developing audience-first, data-driven marketing strategies that deliver measurable business results.
• Deep expertise in audience segmentation, consumer insights, addressable marketing, and omnichannel activation.
• Experience with CDPs, DMPs, identity solutions, and marketing technology platforms.
• Strong understanding of first-party data strategy, audience measurement, and privacy-conscious activation.
• Deep understanding of identity resolution, audience onboarding, and data collaboration environments, including platforms and partners such as Acxiom and Epsilon.

Responsibilities

• Lead audience strategies and addressable frameworks aligned to client objectives and growth opportunities.
• Drive innovation in audience segmentation, insights, targeting, and activation through data and technology.
• Translate data into clear recommendations informing business and marketing decisions.
• Develop and evolve audience frameworks, playbooks, and best practices for audience-first planning.
• Lead integration of first-party, syndicated, retail media, and platform data to inform strategy and activation.
• Guide data connectivity strategies to improve activation, measurement, and addressability.
• Identify opportunities to leverage AI and automation to enhance discovery, segmentation, and performance.
• Mentor and develop a high-performing team, fostering collaboration and continuous learning.
• Partner with cross-functional teams to embed insights across the marketing process.
• Deliver compelling presentations and recommendations to clients and internal stakeholders.

Skills

Audience strategy

Data-driven marketing

Executive communication

Team leadership

Stakeholder management

Presentation skills

Cross-functional collaboration

AI / automation

Identity & data

Tools

CDPs

DMPs

Identity solutions

Marketing platforms

Job description

Omnicom Media seeks an Executive Director, Audience & Data Strategy to lead audience-first initiatives across client portfolios, translating insights into actionable marketing strategies and outcomes.

You will coach a team of five, drive cross-functional collaboration, and advance identity, data connectivity, and privacy-conscious activation to improve measurement and business impact.