Director of Audience Strategy & Data Insights

Adelphi Group; Atlanta (GA); On-site; USD 150,000 - 175,000; Full time

Job summary

Omnicom Media in Atlanta, GA is seeking a Director of Audience Analytics to lead the development and execution of audience strategy and insights for client campaigns. You will own the audience workflow from data to activation across programmatic and social channels, guiding planning, optimization, and client reporting.

The role requires 7+ years in audience data and paid media, strong leadership, and hands-on experience with LiveRamp and DMP/CDP ecosystems.

Qualifications

• 7+ years in audience strategy, data analytics, paid media or performance marketing.
• Strong segmentation, targeting, and activation across media channels.
• Must have experience on LiveRamp.
• Experience with data management platforms (DMPs), customer data platforms (CDPs).
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage projects and lead teams.
• Strong client management skills.
• Analytical and data-driven problem solving.

Responsibilities

• Lead audience workstreams informing addressable strategies aligned with client goals.
• Analyze audience trends and insights for paid media planning and creative development.
• Develop segmentation strategies within Interact tech stack (and beyond).
• Translate insights into actionable recommendations for media planning and campaign optimization.
• Collaborate with media planning to maximize reach and conversions.
• Oversee audience testing roadmaps and optimize in real-time.
• Mentor junior team members and share best practices.

Skills

Audience strategy

Data analytics

Paid media

Programmatic

Client management

Team leadership

Communication

Analytical thinking

Tools

LiveRamp

DMPs

CDPs

Job description

Omnicom Media in Atlanta, GA is seeking a Director of Audience Analytics to lead the development and execution of audience strategy and insights for client campaigns. You will own the audience workflow from data to activation across programmatic and social channels, guiding planning, optimization, and client reporting.

The role requires 7+ years in audience data and paid media, strong leadership, and hands-on experience with LiveRamp and DMP/CDP ecosystems.