Head of Audience & Data Strategy

Omnicom Media; Chicago (IL); On-site; USD 200,000 - 250,000; Full time

Job summary

Omnicom Media seeks a strategic Executive Director, Audience & Data Strategy to lead audience, data, and addressable marketing solutions across a client portfolio. Embedded in client teams, you will transform data and insights into actionable marketing strategies, driving growth and effectiveness.

You will lead a team of ~5 professionals, coaching and developing talent while advancing audience-centric approaches and cross-functional collaboration across the agency.

Qualifications

• Proven success building audience-first, data-driven marketing strategies.
• Deep expertise in audience segmentation, insights, and activation.
• Experience with CDPs, DMPs, identity solutions, and platforms.
• Strong knowledge of first-party data strategy, privacy-conscious activation.
• Ability to lead, develop, and inspire high-performing teams.

Responsibilities

• Lead audience strategies and addressable frameworks aligned to client goals.
• Drive innovation in segmentation, insights, and activation using data and tech.
• Translate data into clear recommendations for executive audiences.
• Develop audience playbooks and best practices for audience-first planning.
• Lead cross-functional collaboration across strategy, planning, analytics, and tech.
• Coach and mentor a high-performing team and foster continuous learning.

Skills

Audience strategy

Data-driven marketing

Audience segmentation

Omnichannel activation

Executive leadership

Communication skills

Storytelling

Stakeholder management

AI & automation

Client leadership

Tools

CDPs

DMPs

Identity solutions

Platform data brands

Acxiom

Epsilon

Clean room tech

Job description

Omnicom Media seeks a strategic Executive Director, Audience & Data Strategy to lead audience, data, and addressable marketing solutions across a client portfolio. Embedded in client teams, you will transform data and insights into actionable marketing strategies, driving growth and effectiveness.

You will lead a team of ~5 professionals, coaching and developing talent while advancing audience-centric approaches and cross-functional collaboration across the agency.