Group Director, Data & Analytics Strategy

IME Mediabrands Worldwide, Inc.; United States; In loco; USD 180.000 - 200.000; Tempo pieno

Descrizione del lavoro

Omnicom Group in the United States seeks a senior leader in Data and Analytics to drive client-focused analytics roadmaps, segmentation, and audience strategy. You will guide measurement plans, translate data insights into actionable marketing programs, and mentor a growing team of analysts.

The role emphasizes leadership, industry knowledge, and collaboration with planning and investment teams to optimize budgets and outcomes. Strong communication with clients is essential.

Competenze

• Industry knowledge in marketing analytics and data solutions (1st and 3rd party data, data lakes, data clean rooms)
• Experience in integrated marketing related to media and customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Strong analytic and problem-solving skills to translate business issues into data-driven insights
• Proven leadership and client relationship experience
• Excellent communication and presentation skills with ability to translate complex analytics into actionable strategies

Mansioni

• Consulting with clients to identify business problems and develop analytics roadmaps with measurable impact
• Lead consumer segmentation and audience identification processes
• Advise clients on audience strategy, measurement, and advanced analytics
• Share POVs on industry changes and new data solutions
• Develop and execute measurement plans and adapt based on learnings
• Distill complex concepts into compelling data stories for decision making
• Identify growth opportunities and adoption of new analytics technologies
• Investigate impact of new data sources and technologies on marketing
• Provide ad hoc support to solve strategic marketing problems
• Lead and mentor direct reports and define career growth paths
• Partner with Planning and Investment teams on budget setting and plan optimization
• Recruit new talent and mentor team members
• Stay ahead of industry trends through research and training

Conoscenze

Marketing analytics

Audience-based marketing

Data-driven advertising

Leadership

Client relationships

Communication and presentation

Coaching/mentoring

Formazione

University degree + 11+ years in relevant fields

Descrizione del lavoro

Omnicom Group in the United States seeks a senior leader in Data and Analytics to drive client-focused analytics roadmaps, segmentation, and audience strategy. You will guide measurement plans, translate data insights into actionable marketing programs, and mentor a growing team of analysts.

The role emphasizes leadership, industry knowledge, and collaboration with planning and investment teams to optimize budgets and outcomes. Strong communication with clients is essential.