Head of Audience & Data Strategy

Interpublic; United States; Hybrid; USD 200,000 - 250,000; Full time

Benefits offered by this job

In-office 3 days/week

Competitive compensation

Job summary

Omnicom is seeking an Executive Director, Audience & Data Strategy, to lead audience-first initiatives across a portfolio of clients. You will craft innovative audience strategies, translate data into actionable marketing insights, and steer cross-functional teams to drive growth and improved marketing performance.

The role focuses on integrating first-party data, identity solutions, and privacy-conscious activation, while leveraging AI and automation to enhance discovery, segmentation, and

Qualifications

• Proven success developing audience-first, data-driven marketing strategies.
• Deep expertise in audience segmentation, consumer insights, and omnichannel activation.
• Strong leadership, coaching, and stakeholder influence skills.
• Advanced understanding of identity resolution, data collaboration, and privacy-conscious activation.

Responsibilities

• Lead audience-first frameworks aligned to client objectives and growth opportunities.
• Drive data-enabled approaches to audience development, personalization, and activation.
• Coach and develop a high-performing team, embedding audience insights across marketing processes.
• Present strategic recommendations and thought leadership to clients and internal stakeholders.

Job description

Omnicom is seeking an Executive Director, Audience & Data Strategy, to lead audience-first initiatives across a portfolio of clients. You will craft innovative audience strategies, translate data into actionable marketing insights, and steer cross-functional teams to drive growth and improved marketing performance.

The role focuses on integrating first-party data, identity solutions, and privacy-conscious activation, while leveraging AI and automation to enhance discovery, segmentation, and