Senior Digital & Web Marketing Manager - Remote-friendly

Guild

Springfield (IL)

Remote

USD 120,000 - 150,000

Full time

6 days ago

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Benefits offered by this job

Health benefits

401k

Paid time off

Sick leave

Parental leave

Disability insurance

Life insurance

Tuition assistance

Job summary

Guild seeks a Sr. Digital and Web Marketing Manager to lead our corporate web presence and paid media programs. You’ll own Guild.com, run campaigns on LinkedIn, Google, and other channels, and optimize through testing and analytics.

You’ll work in a CMS and partner with an external agency to drive pipeline and ROI. You will own web operations, conversion optimization, and cross‑functional collaboration with creative, content, and marketing operations to connect web and paid performance to

Qualifications

3–5+ years of digital marketing with hands‑on web management and paid media.
Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
Comfortable front‑end edits in HTML/CSS and implementing scripts/pixels via tag manager.
Experience with CMS platforms (ideally headless CMS) and web content workflows.
Strong analytical skills: build reports, interpret data, optimize decisions.
Excellent project management and attention to detail across multiple stakeholders.

Responsibilities

Own corporate website management and prioritize builds across business units.
Publish content, build landing pages, and edit front‑end in Storyblok CMS.
Research and deploy new web tools to improve site conversion and personalization.
Define and execute SEO and AEO strategies for traditional and AI‑powered search.
Manage vendor/agency relationships for web development and QA.