Senior Digital & Web Marketing Lead

Guild; Alton (IL); Remoto; USD 120.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

401k plan

Vacation and sick leave

Parental leave

Descrizione del lavoro

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and other channels. This role blends CMS work, ad operations, and analytics to drive pipeline and optimize ROI.

You’ll collaborate with creative, content teams, and external agencies, using a data-driven approach to improve demos, signups, and overall marketing performance. Remote-friendly across the US.

Competenze

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in-platform or through agency oversight
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes
• Experience with CMS platforms (ideally headless CMS) and web content management workflows
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently
• Strong project management skills and high attention to detail; able to juggle multiple workstreams across stakeholders

Mansioni

• Own Guild's website management and prioritize web builds and projects across business units and stakeholders.
• Execute day-to-day website operations: publish content, build landing pages, and make front-end edits in Storyblok CMS.
• Research, evaluate, and deploy web tools to improve site conversion, including chatbots and on-site personalization.
• Define and execute Guild's SEO and AEO strategy across technical health and content.
• Manage vendor and agency relationships for web development and deployment of backend work.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing and optimize ROI.
• Build and scale Guild’s digital ABM program with our media agency and personalized ads.
• Collaborate with creative to brief, test, and iterate ad copy and visuals for performance goals.
• Drive conversion optimization via A/B tests in VWO and heatmap analysis; translate insights into site improvements.
• Report on website and campaign performance using Salesforce and analytics tools; align KPI with strategy.

Conoscenze

Digital marketing

Paid media

HTML/CSS editing

Analytics

Project management

Formazione

Bachelor’s degree in Marketing or related

Strumenti

Storyblok CMS

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Descrizione del lavoro

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and other channels. This role blends CMS work, ad operations, and analytics to drive pipeline and optimize ROI.

You’ll collaborate with creative, content teams, and external agencies, using a data-driven approach to improve demos, signups, and overall marketing performance. Remote-friendly across the US.