Senior Web & Digital Marketing Lead (Remote)

Guild; Kansas City (MO); Remoto; USD 120.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

401k

Vacation

Sick leave

Parental leave

Disability insurance

Life insurance

Fertility benefits

Wellness resources

Tuition assistance

Descrizione del lavoro

Guild seeks a Sr. Digital and Web Marketing Manager to lead its corporate web presence and paid media programs. You will own Guild.com, run paid campaigns across LinkedIn, Google, and other channels, and optimize across CMS, ads platforms, and analytics dashboards.

You will build, test, and scale web tools and ABM programs, collaborating with creative and content teams to meet performance goals and drive pipeline.

Competenze

• 3-5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — in-platform or via agency oversight.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and QA with a dev agency.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Strong analytical skills to build reports, interpret data, and optimize decisions.
• Good project management skills and ability to juggle multiple workstreams across stakeholders.

Mansioni

• Own Guild's corporate website management and prioritize web builds and projects across units.
• Execute day-to-day website operations: publish content, build landing pages, front-end edits in Storyblok CMS.
• Research, evaluate, and deploy web tools to improve site conversion (chatbots, bookers, on-site personalization).
• Define and execute SEO and AEO strategies to position Guild in traditional and AI-powered search.
• Manage vendor/agency relationships for web development and deployment of backend work.

Conoscenze

Digital marketing

Web management

Paid media

HTML/CSS

CMS (headless)

Analytics

Project management

ABM knowledge

Formazione

Bachelor's degree in Marketing, Business, or related field

Strumenti

Storyblok CMS

Google Analytics

Tag Manager

Salesforce

HubSpot

Descrizione del lavoro

Guild seeks a Sr. Digital and Web Marketing Manager to lead its corporate web presence and paid media programs. You will own Guild.com, run paid campaigns across LinkedIn, Google, and other channels, and optimize across CMS, ads platforms, and analytics dashboards.

You will build, test, and scale web tools and ABM programs, collaborating with creative and content teams to meet performance goals and drive pipeline.