Senior Digital & Web Marketing Lead (Remote)

Guild; California; Remoto; USD 120.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health care options (Collective Health

Kaiser (CA & CO)

401k

Vacation policy

Sick leave

Parental leave

Disability insurance

Life insurance

Fertility benefits

Wellness resources

Tuition assistance

Descrizione del lavoro

Guild seeks a Sr. Digital and Web Marketing Manager to lead Guild’s corporate website and paid media programs, owning Guild.com and managing campaigns across LinkedIn, Google, and Bing.

The role emphasizes high-execution, testing, and optimization across CMS, ad platforms, and analytics dashboards. The position requires hands-on HTML/CSS edits, experience with a headless CMS, SEO/AEO strategy, and collaboration with creative, content, and Marketing Ops teams to drive pipeline and attribution.

Competenze

• 3–5+ years of digital marketing with hands-on web management and paid media.
• Proven experience managing LinkedIn Ads and Google Ads campaigns.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with headless CMS and web content management workflows.
• Strong analytical skills to build reports and optimize campaigns.

Mansioni

• Own Guild.com's website management and landing pages across business units.
• Execute paid media campaigns across LinkedIn, Google, and Bing; collaborate with an external agency.
• Drive conversion optimization with A/B testing, heatmaps, and analytics dashboards.
• Collaborate with UX, creative, and content teams to meet performance goals and ensure proper attribution.

Conoscenze

Digital marketing

Paid media management

LinkedIn Ads

Google Ads

HTML/CSS edits

CMS management

Analytics & reporting

Project management

Formazione

Bachelor's degree in Marketing/Business/Communications

Strumenti

Storyblok CMS

Tag Manager

Salesforce

HubSpot

Descrizione del lavoro

Guild seeks a Sr. Digital and Web Marketing Manager to lead Guild’s corporate website and paid media programs, owning Guild.com and managing campaigns across LinkedIn, Google, and Bing.

The role emphasizes high-execution, testing, and optimization across CMS, ad platforms, and analytics dashboards. The position requires hands-on HTML/CSS edits, experience with a headless CMS, SEO/AEO strategy, and collaboration with creative, content, and Marketing Ops teams to drive pipeline and attribution.