Senior Digital & Web Marketing Leader - Remote-Eligible

Guild; Provo (UT); Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

401k matching

Vacation policy

Disability insurance

Life insurance

Fertility & caregiving benefits

Wellness program

Tuition assistance

Job summary

Guild seeks a Digital and Web Marketing Manager to lead Guild's corporate web presence and paid media programs. You’ll own Guild.com and run campaigns across LinkedIn, Google, and other channels, driving conversions and ROI through CMS workflows and analytics dashboards.

This high-execution role requires building, testing, and optimization across ad platforms, web tools, and ABM initiatives, with a focus on pipeline impact and attribution.

Qualifications

• 3–5+ years of digital marketing experience with web management and paid media.
• Experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with CMS platforms (ideally headless CMS) and web content workflows.
• Strong analytical skills to build reports and optimize performance.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Own the corporate website management and prioritise web builds across units.
• Execute day-to-day website ops: publish content, landing pages, front-end edits in Storyblok.
• Research and deploy web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute SEO and AEO strategy across traditional and AI-powered search.
• Manage vendor relationships for web development and QA/deployment work.
• Manage paid digital campaigns across LinkedIn, Google, and Bing with an external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization.
• Scale Guild's ABM program with the media agency for top-priority accounts.
• Collaborate with creative/content teams to brief, test, and iterate ad copy/visuals.

Skills

Digital marketing strategy

Web management

Paid media management

A/B testing

HTML/CSS edits

CMS experience

Analytics & reporting

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Storyblok CMS

VWO

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Job description

Guild seeks a Digital and Web Marketing Manager to lead Guild's corporate web presence and paid media programs. You’ll own Guild.com and run campaigns across LinkedIn, Google, and other channels, driving conversions and ROI through CMS workflows and analytics dashboards.

This high-execution role requires building, testing, and optimization across ad platforms, web tools, and ABM initiatives, with a focus on pipeline impact and attribution.