Senior Digital & Web Marketing Leader | Remote-Eligible

Guild; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k

Vacation policy

Disability insurance

Tuition assistance

Wellness benefits

Job summary

Guild seeks a Digital Marketing Manager to lead our corporate website and paid media initiatives. You will own Guild.com, run paid campaigns across LinkedIn, Google, and other channels, and optimize for conversions using CMS tools and analytics.

You'll collaborate with creative, content, and agency partners to test copy, visuals, and landing pages, driving pipeline and ROI while advancing SEO/AEO strategy and site health.

Qualifications

• 3-5+ years of digital marketing experience with web management and paid media.
• Proven success managing LinkedIn and Google Ads campaigns.
• Comfort with HTML/CSS front-end edits and tag manager pixels.
• Experience with CMS (headless preferred) and content workflows.
• Strong analytics, reporting, and data-driven decision making.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Own Guild.com website management and ensure SEO/AEO goals.
• Manage paid campaigns across LinkedIn, Google, Bing; collaborate with agency.
• Lead web optimization tests, landing pages, and conversions.
• Coordinate with creative/content teams on ad copy and visuals.
• Partner with Marketing Ops for attribution and pipeline reporting.

Skills

Digital marketing

Paid media

LinkedIn Ads

Google Ads

HTML/CSS

Storyblok CMS

Analytics

A/B testing

Salesforce

HubSpot

Marketing attribution

Project management

B2B SaaS

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Storyblok CMS

Salesforce

HubSpot

Google Tag Manager

Google Ads

LinkedIn Ads

Job description

Guild seeks a Digital Marketing Manager to lead our corporate website and paid media initiatives. You will own Guild.com, run paid campaigns across LinkedIn, Google, and other channels, and optimize for conversions using CMS tools and analytics.

You'll collaborate with creative, content, and agency partners to test copy, visuals, and landing pages, driving pipeline and ROI while advancing SEO/AEO strategy and site health.