Senior Digital & Web Marketing Leader (Remote Options)

Guild; Salem (NH); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401k

Vacation policy

Paid sick leave

Parental leave

Disability and life insurance

Wellness programs

Education benefits

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead our corporate web presence and paid media programs. You’ll own Guild.com and run paid advertising across LinkedIn, Google, and Bing, collaborating with creative and content teams to optimize performance.

This high-execution role demands comfort with a CMS, ad platforms, and analytics dashboards, with a focus on conversion, ABM, and attribution across the buyer journey. Remote-friendly, US-based.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Experience managing paid campaigns in LinkedIn Ads and/or Google Ads; in-platform or via agency oversight
• Comfortable front-end edits in HTML/CSS, scripts and pixels via tag manager, and QA with a dev agency
• Experience with CMS platforms (ideally headless CMS) and web content workflows
• Strong analytical skills to build reports, interpret data, and optimize independently
• Strong project management and attention to detail across multiple stakeholders

Responsibilities

• Own corporate website management and prioritize web builds across units
• Publish content, build landing pages, and edit in Storyblok CMS
• Research and deploy web tools to improve site conversions (chatbots, meeting bookers, personalization)
• Define and execute SEO/AEO strategy from technical health to content optimization
• Manage vendor/agency relationships for web development and deployments
• Manage paid campaigns across LinkedIn, Google, and Bing with agency
• Set up campaigns, trafficking, budgeting, and optimize to drive pipeline
• Scale ABM program with external media agency and personalized ads
• Collaborate with creative to test ad copy and visuals to meet goals
• Drive conversion tests (A/B) in VWO and analyze heatmaps for improvements
• Collaborate with UX to translate goals into site experiences that convert
• Report KPI insights using Salesforce and analytics tools
• Link web and paid performance to pipeline with Marketing Ops for attribution

Skills

Digital marketing

Website management

Paid media

Analytics

Project management

HTML/CSS

Education

Bachelor's degree in Marketing or related field

Tools

Storyblok CMS

Salesforce

HubSpot

Google Ads

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead our corporate web presence and paid media programs. You’ll own Guild.com and run paid advertising across LinkedIn, Google, and Bing, collaborating with creative and content teams to optimize performance.

This high-execution role demands comfort with a CMS, ad platforms, and analytics dashboards, with a focus on conversion, ABM, and attribution across the buyer journey. Remote-friendly, US-based.