Senior Digital & Web Marketing Manager — Remote Growth

Guild; North Carolina; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401k

Parental leave

Sick leave

Wellness resources

Tuition assistance

Remote-friendly

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead our corporate web presence and paid media programs. You’ll own Guild.com, manage a CMS-driven site, and run paid campaigns across LinkedIn, Google, and Bing to drive pipeline.

You’ll optimize conversions, collaborate with creative and sales, and report performance via analytics dashboards. The role supports remote US work with strong compensation and equity.

Qualifications

• 3–5+ years of digital marketing experience with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and tag manager pixels.
• Experience with CMS platforms (ideally headless CMS) and workflows.
• Strong analytical skills and ability to build reports and optimize.
• Solid project management skills and attention to detail.

Responsibilities

• Own Guild's corporate website management and prioritize builds across units.
• Execute day-to-day website operations: publish content, pages, edits.
• Define and execute SEO and AEO strategy for both traditional and AI-powered search.
• Manage vendor and agency relationships for web development and QA.
• Manage paid digital campaigns across LinkedIn, Google, and Bing; optimize ROI.
• Build and scale ABM program with our media agency and personalized ads.
• Collaborate on ad copy/visuals to meet performance goals.
• Run conversion tests (A/B) and analyze heatmaps to improve demos.
• Report website and campaign KPIs and tie to pipeline outcomes.

Skills

Digital marketing

Web management

Paid media

HTML/CSS

CMS (headless)

Analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Storyblok CMS

Google Ads

LinkedIn Ads

Salesforce

HubSpot

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead our corporate web presence and paid media programs. You’ll own Guild.com, manage a CMS-driven site, and run paid campaigns across LinkedIn, Google, and Bing to drive pipeline.

You’ll optimize conversions, collaborate with creative and sales, and report performance via analytics dashboards. The role supports remote US work with strong compensation and equity.