Senior Digital & Web Marketing Manager — Growth & ROI

Guild; Minnesota; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health coverage

401k plan

Vacation policy

Parental leave

Disability coverage

Education benefits

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media programs across LinkedIn, Google, and other channels. The role focuses on building, testing, and optimizing in a CMS, ad platforms, and analytics dashboards.

You will drive website strategy, execute SEO/AEO, manage vendor relationships, and scale ABM programs with cross-functional teams. A strong background in B2B SaaS marketing is valued and localization readiness is noted for US roles.

Qualifications

• 3–5+ years in digital marketing with web management and paid media.
• Proven paid campaigns in LinkedIn Ads and/or Google Ads.
• Front-end edits in HTML/CSS and tag manager pixels.
• Experience with (headless) CMS and content workflows.
• Strong analytical skills to build reports and optimize.

Responsibilities

• Own Guild.com website strategy, updates, and CMS edits.
• Manage paid campaigns across LinkedIn, Google, Bing with agency.
• Drive ABM program and on-site personalization with agency partners.
• Lead optimization via A/B testing, heatmaps, and analytics.
• Report KPIs in Salesforce; align web and campaign metrics to pipeline.

Skills

Digital marketing

Paid media

HTML/CSS

Storyblok CMS

Analytics

Project management

Education

Bachelor's degree in Marketing/Business

Tools

LinkedIn Ads

Google Ads

VWO

Salesforce

HubSpot

Marketing attribution tools

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media programs across LinkedIn, Google, and other channels. The role focuses on building, testing, and optimizing in a CMS, ad platforms, and analytics dashboards.

You will drive website strategy, execute SEO/AEO, manage vendor relationships, and scale ABM programs with cross-functional teams. A strong background in B2B SaaS marketing is valued and localization readiness is noted for US roles.