Growth-Focused Web & Digital Marketing Lead

Guild; Michigan; Híbrido; USD 120.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health care options

401k participation

Vacation policy

Sick leave

Parental leave

Disability insurance

Education benefits

Descripción de la vacante

Guild is hiring a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and other channels. You will optimize site performance, run ABM campaigns, and collaborate with creative and content teams to achieve pipeline growth.

Ideal candidates have 3–5+ years in digital marketing, hands-on web management, and experience with headless CMS and analytics dashboards. Some roles allow remote work across the US, with a competitive compensation package.

Formación

• 3–5+ years of digital marketing experience with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable editing HTML/CSS and implementing tags via tag manager; work with dev agencies for QA/ship.
• Experience with CMS platforms (ideally headless CMS) and web content workflows.
• Strong analytical skills to build reports and optimize performance.
• Solid project management skills and attention to detail across multiple stakeholders.

Responsabilidades

• Own Guild's corporate website management and drive ongoing optimization across business units.
• Publish content, build landing pages, and perform front-end edits in Storyblok CMS.
• Research and deploy web tools to boost site conversion (chatbots, bookers, on-site personalization).
• Define SEO/AEO strategy and manage vendor/agency relationships for web work.
• Manage paid campaigns across LinkedIn, Google, and Bing; optimize campaigns for ROI.
• Build and scale the ABM program with external agencies and create personalized ad experiences.
• Lead conversion optimization via A/B testing (VWO), heatmaps, and data-driven changes.
• Collaborate with UX to align site experiences with conversion goals; report KPIs using Salesforce.

Conocimientos

Digital marketing

Paid media management

HTML/CSS

Headless CMS

Analytics

Project management

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Herramientas

Storyblok CMS

VWO

Salesforce

HubSpot

Descripción del empleo

Guild is hiring a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and other channels. You will optimize site performance, run ABM campaigns, and collaborate with creative and content teams to achieve pipeline growth.

Ideal candidates have 3–5+ years in digital marketing, hands-on web management, and experience with headless CMS and analytics dashboards. Some roles allow remote work across the US, with a competitive compensation package.