Senior Digital & Web Growth Lead

Guild; Town of King (WI); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k

Vacation policy

Disability insurance

Life insurance

Fertility benefits

Caregiving benefits

Wellness benefits

Tuition assistance

Job summary

Guild seeks a Digital and Web Marketing Manager to own Guild.com, manage paid media programs across LinkedIn, Google, and Bing, and collaborate with a creative team. You will drive testing, optimization, and ROI in a fast-paced, data-driven environment.

You’ll work with Storyblok CMS, analytics dashboards, and external agencies to scale web experiences and ABM initiatives for priority accounts, aligning with product and sales goals.

Qualifications

• 3–5+ years of digital marketing experience with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads, in-platform or via agency.
• Comfortable front-end edits in HTML/CSS and implementing scripts/pixels via tag manager.

Responsibilities

• Own the corporate website management and prioritize web builds and projects across units and stakeholders.
• Publish content, build landing pages, and perform front-end edits in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion and on-site personalization.
• Define and execute Guild's SEO and AEO strategy across technical health and content optimization.
• Manage vendor/agency relationships for web development and QA.

Skills

Digital marketing

Paid media

HTML/CSS

CMS

Analytics

Project management

ABM platforms

First‑party data targeting

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

LinkedIn Ads

Google Ads

Storyblok CMS

Salesforce

HubSpot

Job description

Guild seeks a Digital and Web Marketing Manager to own Guild.com, manage paid media programs across LinkedIn, Google, and Bing, and collaborate with a creative team. You will drive testing, optimization, and ROI in a fast-paced, data-driven environment.

You’ll work with Storyblok CMS, analytics dashboards, and external agencies to scale web experiences and ABM initiatives for priority accounts, aligning with product and sales goals.