Senior Digital & Web Marketing Lead

Guild; Ohio; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health care options

401k

Vacation policy

Paid sick leave

Parental leave

Disability & life insurance

Wellness resources

Tuition assistance

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and other channels. This role blends web strategy, optimization, and data-driven decision making in a fast-paced B2B SaaS environment.

You will manage front-end edits in a headless CMS, partner with creatives, and build conversion-focused experiences. The position offers remote work with nationwide scope across the US.

Qualifications

• 3–5+ years of digital marketing experience with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — in-platform or via agency oversight.
• Comfortable front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and QA with a dev agency.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Strong analytical skills: build reports, interpret data, and optimize independently.
• Strong project management skills with attention to detail and stakeholder coordination.

Responsibilities

• Own Guild's website strategy and execution across web builds and content publishing.
• Lead paid channel execution across LinkedIn, Google, and Bing with in-platform or agency support.
• Develop and scale ABM and on-site personalized experiences for priority accounts.
• Collaborate with creatives to test ad copy and visuals to meet performance goals.
• Drive conversion optimization via A/B testing, heatmaps, and analytics dashboards.
• Ensure attribution and pipeline integrity by aligning web and paid performance.

Skills

Digital marketing

Paid media

HTML/CSS

CMS platforms

Analytics

Project management

Education

Bachelor's degree in Marketing

Tools

Storyblok CMS

Tag Manager

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Google Analytics

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and other channels. This role blends web strategy, optimization, and data-driven decision making in a fast-paced B2B SaaS environment.

You will manage front-end edits in a headless CMS, partner with creatives, and build conversion-focused experiences. The position offers remote work with nationwide scope across the US.