Growth Architect: Web & Paid Media

Guild; Yorktown (VA); A distancia; USD 110.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k matching

Vacation policy

Disability & life insurance

Wellness benefits

Education benefits

Descripción de la vacante

Guild is seeking a Digital and Web Marketing Manager to own Guild.com, run paid programs across LinkedIn, Google, and Bing, and optimize the website for conversions. You will work across CMS, ads, and analytics to drive pipeline and ROI in a high-execution role.

You’ll manage SEO, ABM initiatives, vendor relationships, and cross-functional projects with a focus on performance and scalable growth for a national audience. A strong background in B2B SaaS marketing is ideal.

Formación

• 3–5+ years in digital marketing with hands-on web management and paid media experience.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Strong analytical skills: able to build reports, interpret data, and optimize decisions.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Stock options may be offered; compensation based on experience and competencies.

Responsabilidades

• Own the corporate website management and prioritize web builds and projects across units and stakeholders.
• Publish content, build landing pages, and perform front-end edits in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion and on-site personalization.
• Define and execute Guild's SEO and AI-powered search strategy.
• Manage vendor and agency relationships for development, QA, and deployment.
• Lead paid digital campaigns across LinkedIn, Google, and Bing and coordinate with external agencies.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization.
• Build and scale Guild’s digital ABM program with a media agency.
• Collaborate with creative and content teams on ad copy and visuals to meet performance goals.
• Conduct A/B tests, analyze heatmaps, and implement conversion improvements.
• Work with UX to improve site experience and ensure cohesive design for high conversion.
• Report website and campaign performance using Salesforce and analytics tools; translate KPIs into insights.
• Link web activities to pipeline outcomes with Marketing Ops for consistent attribution.

Conocimientos

Digital marketing

Paid media management

HTML/CSS editing

Storyblok CMS

SEO & SEM

Data analysis

Project management

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Herramientas

Salesforce

HubSpot

Marketing attribution tools

Storyblok

Tag Manager

Descripción del empleo

Guild is seeking a Digital and Web Marketing Manager to own Guild.com, run paid programs across LinkedIn, Google, and Bing, and optimize the website for conversions. You will work across CMS, ads, and analytics to drive pipeline and ROI in a high-execution role.

You’ll manage SEO, ABM initiatives, vendor relationships, and cross-functional projects with a focus on performance and scalable growth for a national audience. A strong background in B2B SaaS marketing is ideal.