Growth-Focused Digital & Web Marketing Lead

Guild; Butlerville (IN); A distancia; USD 120.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance options

401(k)

Paid vacation

Sick leave

Parental leave

Disability insurance

Life insurance

Fertility benefits

Wellness resources

Tuition assistance

Descripción de la vacante

Guild seeks a Sr. Digital and Web Marketing Manager to own Guild.com, run paid media across LinkedIn, Google, and other channels, and optimize web conversions.

You’ll perform CMS edits, implement tracking, and collaborate with SEO, analytics, and sales to drive pipeline in a fast-growing B2B SaaS environment. You’ll partner with creative and content teams, manage vendor relationships, and execute ABM programs for top accounts, with a strong focus on experimentation, measurement, and

Formación

• 3–5+ years of digital marketing with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads, in-platform or via agency.
• Comfortable front-end edits in HTML/CSS and tag manager pixels, with dev agency QA.
• Experience with CMS platforms (ideally headless CMS) and CMS workflows.
• Strong analytical skills to build reports, interpret data, and optimize.
• Strong project management and high attention to detail; able to juggle multiple streams.

Responsabilidades

• Own corporate website management and prioritize builds across units.
• Publish content, build landing pages, and edit in Storyblok CMS.
• Research and deploy web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute SEO and AEO strategy for traditional and AI-powered search.
• Manage vendor and agency relationships for web development and deployment.
• Manage paid campaigns across LinkedIn, Google, and Bing with an external agency partner.
• Set up campaigns, traffic, budget pacing, and ongoing optimization to drive pipeline.
• Scale ABM programs with personalized ads and on-site experiences for target accounts.
• Collaborate with creative/content teams to test ad copy and visuals for performance.
• Drive conversion via A/B tests in VWO and heatmap analysis; implement improvements.
• Work with UX to align site experiences with conversion goals.
• Report website and campaign performance using Salesforce and analytics tools.
• Link web and paid performance to pipeline with Marketing Ops for attribution.

Conocimientos

Digital marketing

Paid media management

HTML/CSS editing

CMS / headless CMS

Analytics & reporting

Project management

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Herramientas

Salesforce

HubSpot

Marketing attribution tools

Qualified

Drift

Optimizely

Storyblok

Descripción del empleo

Guild seeks a Sr. Digital and Web Marketing Manager to own Guild.com, run paid media across LinkedIn, Google, and other channels, and optimize web conversions.

You’ll perform CMS edits, implement tracking, and collaborate with SEO, analytics, and sales to drive pipeline in a fast-growing B2B SaaS environment. You’ll partner with creative and content teams, manage vendor relationships, and execute ABM programs for top accounts, with a strong focus on experimentation, measurement, and