Senior Digital Marketing & Web Experience Lead

Guild; Texas; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401k

Paid vacation

Sick leave

Parental leave

Disability insurance

Life insurance

Wellness programs

Education assistance

Job summary

Guild seeks a Sr. Digital and Web Marketing Manager to own Guild.com and run paid media across LinkedIn, Google, and Bing. You will optimize, test, and execute across a CMS, ad platforms, and analytics dashboards to drive pipeline.

You’ll work with creative and content teams, lead ABM initiatives, and collaborate with Marketing Ops to ensure attribution and performance transparency across the buyer journey.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in-platform or through agency oversight.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently.
• Strong project management skills and high attention to detail; able to juggle multiple workstreams across stakeholders.

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders.
• Publish new content, build landing pages, and make front-end edits in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion (chatbots, meeting bookers, on-site personalization).
• Define and execute SEO and AEO strategy from technical health to content optimization.
• Manage vendor and agency relationships for web development and deployment of backend work.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing; work with external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and ROI.
• Build and scale Guild’s digital ABM program with our media agency.

Skills

Digital marketing

Paid media

LinkedIn ads

Google ads

HTML/CSS edits

Storyblok CMS

Analytics & reporting

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Storyblok CMS

Google Tag Manager

Salesforce

HubSpot

VWO

Job description

Guild seeks a Sr. Digital and Web Marketing Manager to own Guild.com and run paid media across LinkedIn, Google, and Bing. You will optimize, test, and execute across a CMS, ad platforms, and analytics dashboards to drive pipeline.

You’ll work with creative and content teams, lead ABM initiatives, and collaborate with Marketing Ops to ensure attribution and performance transparency across the buyer journey.