Senior Digital Marketing & Web Growth Lead

Guild

Clifton (TX)

Remote

USD 120,000 - 150,000

Full time

6 days ago

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Benefits offered by this job

Health care options

401k

Vacation policy

Sick leave

Parental leave

Disability and life insurance

Education benefits

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media programs across LinkedIn, Google, and Bing. You will optimize the site, run ABM initiatives, and collaborate with creative teams to improve conversion and pipeline.

The role requires 3–5+ years in digital marketing with web management and paid media, plus experience with CMS, HTML/CSS, and analytics. A national remote setup is supported with opportunistic on-site collaboration.

Qualifications

3–5+ years of digital marketing experience with hands-on work in web management and paid media
Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads—either directly in-platform or through agency oversight
Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes
Experience with CMS platforms (ideally headless CMS) and web content management workflows
Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently
Strong project management skills and high attention to detail; able to juggle multiple workstreams across stakeholders

Responsibilities

Own the corporate website management and prioritize web builds and projects across business units and stakeholders
Execute day-to-day website operations: publishing new content, building landing pages, and making front-end edits in Storyblok CMS
Research, evaluate, and deploy new web tools to improve site conversion, including chatbots, meeting bookers, and on-site personalization platforms
Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization that positions Guild as a leader in traditional and AI-powered search
Manage vendor and agency relationships for web development, coordinating scoping, QA, and deployment of backend and infrastructure work
Manage paid digital advertising campaigns across LinkedIn, Google, and Bing – executing directly in-platform and in close partnership with an external agency
Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and maximize ROI
Build and scale Guild’s digital ABM program in partnership with our media agency, deploying personalized ads and on-site experiences for top priority accounts
Partner with creative and content teams to brief, test, and iterate on ad copy and visuals to meet performance goals
Drive website conversion optimization across the buyer journey by conducting A/B tests in VWO, analyzing heatmapping data, and implementing improvements to increase demo requests and pipeline-generating initiatives
Collaborate with UX designers to translate conversion goals into site experience improvements, ensuring the site is visually cohesive and built to convert
Report on website and campaign performance using Salesforce and analytics tools, translating KPIs into actionable insights to refine strategy
Connect web and paid performance to pipeline outcomes, partnering with Marketing Ops to maintain consistent attribution across the buyer journey