Senior Digital & Web Growth Lead

Guild; Minneota (MN); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Sick leave

Parental leave

Disability & life insurance

Tuition assistance

Job summary

Guild seeks a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and others. You’ll excel at building, testing, and optimizing across a CMS, ad platforms, and analytics dashboards.

You will define SEO/AEO strategies, manage vendor relationships for web work, and drive conversions through experiments, personalization, and ABM programs for strategic accounts. Remote-friendly with US-wide roles.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable making front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Strong analytical skills to build reports and drive optimization decisions.

Responsibilities

• Own corporate website management and prioritize web builds across units.
• Publish content, build landing pages, and perform front-end edits in Storyblok CMS.
• Research and deploy new web tools for site conversion improvements (chatbots, bookers, personalization).
• Define and execute SEO and AEO strategies across technical health and content optimization.
• Manage vendor/agency relationships for web development and deployment of infra work.
• Manage paid digital campaigns across LinkedIn, Google, and Bing; optimize to drive pipeline.
• Build and scale an ABM program with a media agency and personalized ads for top accounts.
• Collaborate with creative to test ad copy and visuals to hit performance goals.
• Drive conversion rate optimization via A/B testing (VWO), heatmaps, and improvements.

Skills

Digital marketing strategy

Web management

Paid media management

HTML/CSS editing

Storyblok CMS

SEO & AEO

ABM programs

Analytics & reporting

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Storyblok CMS

Salesforce

HubSpot

Google Ads

LinkedIn Ads

Tag Manager

AB testing tools (VWO/Optimizely)

Job description

Guild seeks a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media across LinkedIn, Google, and others. You’ll excel at building, testing, and optimizing across a CMS, ad platforms, and analytics dashboards.

You will define SEO/AEO strategies, manage vendor relationships for web work, and drive conversions through experiments, personalization, and ABM programs for strategic accounts. Remote-friendly with US-wide roles.