Senior Digital & Web Growth Manager

Guild; Tennessee; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401k

Vacation policy

Sick leave

Parental leave

Disability & life insurance

Wellness programs

Tuition assistance

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and other channels. This role emphasizes building, testing, and optimizing in a CMS, ad platform, or analytics dashboard.

You will own web strategy, SEO/AEO, and ABM initiatives while collaborating with design, content, and analytics teams to drive conversions and pipeline.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in-platform or through agency oversight.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently.
• Strong project management skills and high attention to detail; able to juggle multiple workstreams across stakeholders.

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders.
• Execute day-to-day website operations: publishing new content, building landing pages, and making front-end edits in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion, including chatbots, meeting bookers, and on-site personalization platforms.
• Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization that positions Guild as a leader in traditional and AI-powered search.
• Manage vendor and agency relationships for web development, coordinating scoping, QA, and deployment of backend and infrastructure work.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing – executing directly in-platform and in close partnership with an external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and maximize ROI.
• Build and scale Guild’s digital ABM program in partnership with our media agency, deploying personalized ads and on-site experiences for top priority accounts.
• Partner with creative and content teams to brief, test, and iterate on ad copy and visuals to meet performance goals.
• Drive website conversion optimization across the buyer journey by conducting A/B tests in VWO, analyzing heatmapping data, and implementing improvements to increase demo requests and pipeline-generating initiatives.
• Collaborate with UX designers to translate conversion goals into site experience improvements, ensuring the site is visually cohesive and built to convert.
• Report on website and campaign performance using Salesforce and analytics tools, translating KPIs into actionable insights to refine strategy.
• Connect web and paid performance to pipeline outcomes, partnering with Marketing Ops to maintain consistent attribution across the buyer journey.

Skills

Digital marketing

Paid media

HTML/CSS

CMS (headless)

Analytics

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Storyblok CMS

Google Ads

LinkedIn Ads

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and other channels. This role emphasizes building, testing, and optimizing in a CMS, ad platform, or analytics dashboard.

You will own web strategy, SEO/AEO, and ABM initiatives while collaborating with design, content, and analytics teams to drive conversions and pipeline.