Senior Digital & Web Marketing Lead - Remote-Friendly

Guild; East Windsor Hill (CT); Remoto; USD 120.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

401k plan

Vacation policy

Sick leave

Parental leave benefits

Disability & life insurance

Tuition assistance

Descrizione del lavoro

Guild seeks a Sr. Digital and Web Marketing Manager to own Guild.com and oversee paid media across LinkedIn, Google, and Bing. You’ll partner with content and creative teams to optimize the buyer journey and drive pipeline.

You’ll translate analytics into action, run A/B tests, and work with a dev agency for site changes. This role offers a competitive total compensation package and opportunities across the US.

Competenze

• 3–5+ years of digital marketing with hands-on web management and paid media.
• Proven experience managing paid campaigns on LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and implementing scripts/pixels via tag manager.
• Experience with CMS platforms (headless CMS) and CMS workflows.
• Strong analytical skills; able to build reports, interpret data, and optimize.
• Strong project management skills with attention to detail; able to juggle multiple workstreams.

Mansioni

• Oversee Guild.com and prioritize web builds across business units and stakeholders.
• Publish content, build landing pages, and edit in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute Guild's SEO and AEO strategy from technical health to content optimization.
• Manage vendor/agency relationships for web development and deployments.
• Manage paid campaigns across LinkedIn, Google, and Bing in-platform and with an external agency.
• Set up campaigns, trafficking, budget pacing, and ongoing optimization to drive pipeline.
• Build and scale Guild’s ABM program with our media agency.
• Collaborate with creative/content teams to test and iterate ad copy/visuals.
• Drive conversion optimization via A/B tests, heatmaps, and demos.
• Report on performance using Salesforce and analytics tools; translate KPIs into actions.
• Connect web and paid performance to pipeline with Marketing Ops.

Conoscenze

Digital marketing

Paid media

HTML/CSS

Storyblok CMS

Analytics

A/B testing

Project management

Formazione

Bachelor's degree in Marketing, Business, Communications, or a related field

Strumenti

Salesforce

HubSpot

ABM platforms

Marketing attribution tools

Descrizione del lavoro

Guild seeks a Sr. Digital and Web Marketing Manager to own Guild.com and oversee paid media across LinkedIn, Google, and Bing. You’ll partner with content and creative teams to optimize the buyer journey and drive pipeline.

You’ll translate analytics into action, run A/B tests, and work with a dev agency for site changes. This role offers a competitive total compensation package and opportunities across the US.