Senior Digital & Web Marketing Lead — Remote Options

Guild; Clayton (NC); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health care options through Collective

401k plan

Paid vacation

Paid sick leave

Parental leave

Disability and life insurance

Wellness programs

Education benefits

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and run paid media across LinkedIn, Google, and Bing.

You will oversee day-to-day web ops in Storyblok CMS, lead ABM and paid campaigns, and optimize the buyer journey with a strong focus on conversion and pipeline impact. You’ll partner with creative and content teams, translate analytics into action, and manage vendor relationships for web development.

Qualifications

• 3–5+ years of digital marketing experience with hands-on web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads
• Comfortable front-end edits in HTML/CSS and implementing scripts/pixels via tag manager
• Experience with CMS platforms (ideally headless CMS) and web content management workflows
• Strong analytical skills to build reports, interpret data, and optimize
• Excellent project management and attention to detail across multiple stakeholders

Responsibilities

• Own corporate website management and prioritize web builds and projects
• Manage day-to-day website operations: publish content, build landing pages, and front-end edits
• Research and deploy web tools to improve site conversion (chatbots, bookers, personalization)
• Define and execute SEO / AEO strategies for strong search presence
• Lead paid campaigns across LinkedIn, Google, and Bing, in-platform or via agency
• Collaborate with creative to test and iterate ad copy and visuals
• Drive conversion optimization through A/B testing, analytics, and site improvements
• Report performance using Salesforce and analytics tools and drive attribution

Skills

Digital marketing

Paid media

HTML/CSS

CMS

Analytics

Project management

Education

Bachelor's degree in Marketing / related field

Tools

Storyblok CMS

Google Ads

LinkedIn Ads

Tag Manager

Salesforce / HubSpot

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to own Guild.com and run paid media across LinkedIn, Google, and Bing.

You will oversee day-to-day web ops in Storyblok CMS, lead ABM and paid campaigns, and optimize the buyer journey with a strong focus on conversion and pipeline impact. You’ll partner with creative and content teams, translate analytics into action, and manage vendor relationships for web development.