Senior Digital & Web Marketing Lead — Remote

Guild; New York (NY); Remoto; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Access to 401k

Vacation policy

Disability insurance

Life insurance

Wellness benefits

Education benefits

Descrizione del lavoro

Guild seeks an experienced Digital and Web Marketing Manager to lead Guild.com and paid media efforts across LinkedIn, Google, and other channels.

You will optimize CMS-driven content, run conversion-focused experiments, and collaborate with creative teams to achieve ROI and pipeline goals. This role blends front-end web work with strategic media execution in a fast-growing B2B SaaS HR tech environment.

Competenze

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3+ years of digital marketing and web management experience.
• Proven experience managing paid campaigns on LinkedIn Ads and Google Ads.

Mansioni

• Own corporate website management and prioritize web builds and projects.
• Run day-to-day website operations: publish content, build landing pages, front-end edits in Storyblok.
• Research and deploy web tools to improve site conversion (chatbots, bookers, on-site personalization).
• Define and execute SEO and AEO strategy across technical health and content optimization.
• Manage vendor/agency relationships for web development and QA.
• Own paid campaigns across LinkedIn, Google, and Bing in-platform or via agency.
• Set up campaigns, trafficking, budgeting, and optimization to drive pipeline and ROI.
• Scale digital ABM programs with a media agency for top accounts.
• Collaborate with creative/content teams on ad copy and visuals to hit targets.

Conoscenze

Digital marketing

Web management

Paid media

LinkedIn Ads

Google Ads

HTML/CSS

Storyblok CMS

A/B testing

Analytics

Formazione

Bachelor's degree in Marketing / Business / Communications

Strumenti

Storyblok CMS

Tag Manager

Salesforce

HubSpot

Descrizione del lavoro

Guild seeks an experienced Digital and Web Marketing Manager to lead Guild.com and paid media efforts across LinkedIn, Google, and other channels.

You will optimize CMS-driven content, run conversion-focused experiments, and collaborate with creative teams to achieve ROI and pipeline goals. This role blends front-end web work with strategic media execution in a fast-growing B2B SaaS HR tech environment.