Senior Digital & Web Marketing Lead

Guild; Connecticut; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Sick leave

Parental leave

Disability and life insurance

Education benefits

Wellness resources

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead our corporate web presence and paid media programs across LinkedIn, Google, and Bing. You will own Guild.com, manage SEO and conversion tools, and work with an external agency to drive pipeline and ROI.

The role requires 3–5+ years in digital marketing with hands-on web and paid media experience, CMS familiarity, and strong analytics. Remote-friendly with US-wide roles; base salary discussed during hiring.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — directly in-platform or via agency.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and QA with a dev agency.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Strong analytical skills to build reports, interpret data, and optimize decisions.
• Solid project management skills and ability to juggle multiple workstreams across stakeholders.

Responsibilities

• Own Guild's corporate website management and drive web builds prioritized by stakeholders.
• Execute day-to-day website operations: publish content, build landing pages, front-end edits in Storyblok CMS.
• Research and deploy tools to improve site conversion, including chatbots and on-site personalization.
• Define and execute Guild's SEO and AI-powered search strategy across technical health and content.
• Manage vendor and agency relationships for web development, scoping, QA, and deployment.
• Run paid campaigns across LinkedIn, Google, and Bing with budget pacing and optimization.
• Scale Guild's ABM program with a media agency, deploying personalized ads for top accounts.
• Collaborate with creative to test ad copy and visuals to meet performance goals.
• Translate KPIs into actionable insights to refine strategy and connect web to pipeline.

Skills

LinkedIn Ads

Google Ads

HTML/CSS

Storyblok CMS

Analytics

A/B testing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

VWO

Google Tag Manager

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead our corporate web presence and paid media programs across LinkedIn, Google, and Bing. You will own Guild.com, manage SEO and conversion tools, and work with an external agency to drive pipeline and ROI.

The role requires 3–5+ years in digital marketing with hands-on web and paid media experience, CMS familiarity, and strong analytics. Remote-friendly with US-wide roles; base salary discussed during hiring.