Senior Digital & Web Marketing Lead — Remote

Guild Education, Inc.; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health care options

401k

Vacation policy

Parental leave

Disability insurance

Tuition assistance

Job summary

Guild Education, Inc. seeks a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media programs across LinkedIn, Google, and other channels. This role emphasizes building, testing, and optimizing within a CMS, ad platforms, and analytics dashboards.

You will drive website conversions, manage vendor relationships, and scale ABM efforts with a focus on ROI and pipeline growth. Remote-friendly, with US-wide applicability.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with CMS platforms (ideally headless CMS) and content workflows.
• Strong analytical skills to build reports, interpret data and optimize decisions.
• Solid project management skills with the ability to juggle multiple workstreams.

Responsibilities

• Own corporate website management and prioritize web builds across units.
• Publish content, build landing pages, and perform front-end edits in the CMS.
• Research and deploy web tools to improve site conversion and personalization.
• Define and execute SEO and AEO strategies for traditional and AI-powered search.
• Manage vendor/agency relationships for web development and QA tasks.
• Oversee paid campaigns across LinkedIn, Google, and Bing, in-platform or via agency.
• Lead campaign setup, budgeting, and optimization to drive pipeline and ROI.
• Scale Guild’s ABM program with personalized ads and on-site experiences.
• Collaborate with creative to test and improve ad copy and visuals.

Skills

Digital marketing

Paid media

Website management

Front-end edits

CMS platforms

Analytics

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

LinkedIn Ads

Google Ads

Storyblok CMS

Tag Manager

Salesforce

HubSpot

Job description

Guild Education, Inc. seeks a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media programs across LinkedIn, Google, and other channels. This role emphasizes building, testing, and optimizing within a CMS, ad platforms, and analytics dashboards.

You will drive website conversions, manage vendor relationships, and scale ABM efforts with a focus on ROI and pipeline growth. Remote-friendly, with US-wide applicability.