Digital & Web Marketing Lead — Remote & Stock Options

Guild; Maryland; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

401k program

Vacation policy

Disability & life insurance

Fertility and caregiving benefits

Wellness benefits

Education benefits

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and other channels. You will own web operations, publish content, and optimize conversions through CMS tooling and analytics.

You'll define SEO/AEO strategies, manage vendors, and partner with creative teams to improve performance while driving pipeline and ROI in a fast-paced, B2B SaaS environment.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads, in-platform or via agency.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with CMS platforms (headless preferred) and web content workflows.
• Strong analytical skills to build reports, interpret data, and optimize.
• Solid project management with attention to detail; familiarity with ABM and first‑party data targeting.

Responsibilities

• Own Guild's website strategy and operations across business units and stakeholders.
• Execute day-to-day website ops: publish content, build landing pages, front-end edits in Storyblok.
• Evaluate and deploy web tools to improve site conversion and personalization.
• Define SEO/AEO strategy, ensure technical health and content optimization.
• Manage vendor/agency relationships for web development and QA.
• Lead paid campaigns across LinkedIn, Google, and Bing, in-platform or through an agency.
• Oversee campaign setup, trafficking, budgeting, and optimization to drive pipeline.
• Scale Guild's ABM program with a media agency for targeted account experiences.
• Collaborate with creative/content teams to test ad copy and visuals for performance.

Skills

Digital marketing

Web management

Paid media

HTML/CSS

Storyblok CMS

SEO

ABM

Salesforce/HubSpot

Analytics

Project management

B2B SaaS exposure

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

LinkedIn Ads

Bing Ads

Google Tag Manager

VWO

Salesforce

HubSpot

Job description

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and other channels. You will own web operations, publish content, and optimize conversions through CMS tooling and analytics.

You'll define SEO/AEO strategies, manage vendors, and partner with creative teams to improve performance while driving pipeline and ROI in a fast-paced, B2B SaaS environment.